Money
Sponsorship
A brand paying a streamer to feature a product — sponsored segments, key giveaways, or #ad streams. Usually the biggest income source for mid-size+ streamers.
Related terms
- Ad break
Mid-stream ads the streamer runs (or Twitch runs automatically). Streamers earn a share; many run them during breaks to spare viewers mid-game.
- Merch
A streamer's own products — shirts, mugs, emote plushies — usually via print-on-demand stores so there's no upfront cost.
- Affiliate / Partner
Twitch's monetization tiers. Affiliate is the first milestone (lets you earn subs/bits); Partner is the advanced tier with more perks.