Money
Media kit
A one-page document with your stats, audience demographics, and rates, sent to potential sponsors. Looks professional; wins deals.
Related terms
- Sponsorship
A brand paying a streamer to feature a product — sponsored segments, key giveaways, or #ad streams. Usually the biggest income source for mid-size+ streamers.
- CPM
'Cost per mille' — ad revenue per 1,000 views. Streaming CPMs swing wildly by season and region; December pays best.
- Networking
Building genuine relationships with other streamers — raids, collabs, being active in their chats. Grows channels far faster than solo grinding.